Our Team

Michael Serruya

Managing Director

Michael Serruya began his career at age twenty as one of the co-founders of Yogen Früz®. Michael was also the CEO of Coolbrands® (then home to CPG brands including Weight Watchers®, Eskimo Pie®, Tropicana® and Godiva® Ice Cream). More recently, he acted as CEO of Kahala Brands® (home to global QSR brands including Cold Stone Creamery®, Taco Time® and Blimpie Subs®). Michael has also participated on the Boards of Directors of a number of both publicly and privately traded companies including Jamba Juice Inc.® and The One Group Hospitality Inc.

Michael’s entrepreneurial spirit drives his strength as an owner, partner and operator who is capable of implementing complex strategic plans to transform businesses.

Aaron Serruya

Managing Director

Aaron Serruya began his career at age nineteen as the other co-founder of Yogen Früz®. Aaron was also involved at various levels, in Coolbrands® and Kahala Brands®. Having over three decades of experience in retail franchising sector, in addition to his position as a Managing Director at SPE, Aaron is currently the President of International Franchise Inc. (home of global brands such as Yogen Früz®, Pinkberry® and Swensen’s® Ice Cream), which has over 4,500 frozen yogurt and ice cream franchises worldwide, in over 50 countries.

Aaron has deep operational expertise, which includes strategic planning, quality control, and marketing.

Simon Serruya

Managing Director

Simon Serruya began his career at age nineteen as the third partner in Yogen Früz®. Simon was also involved, on an advisory level, with Coolbrands® and Kahala Brands®.

Having almost three decades of experience in commercial real estate investment, in addition to his position as a Managing Director at SPE, Simon focuses on a real estate portfolio consisting of more than two million square feet of commercial and residential real estate in Canada and the United States. Simon is also currently a director of IFI.

Daniel Kumer

Executive Vice President & General Counsel

Daniel joined SPE in 2021 and is responsible for overseeing all legal matters impacting SPE and its affiliated entities, including corporate governance, franchising, licensing, leasing, financings, joint ventures, mergers and acquisitions, dispositions, and litigation. Daniel has more than 15 years of experience advising on difficult and complex negotiations and documentation related to real estate and corporate law. In addition to his experience as a lawyer, Daniel has extensive institutional-grade business experience, including previous roles as a senior executive in charge of investments at one of Canada’s largest retail REITs and Canada’s largest developer of unenclosed shopping centres, respectively.

Daniel holds a BA from Western University, an MBA from York University’s Schulich School of Business, and a JD from York University’s Osgoode Hall Law School.

Patrick Chung

Executive Vice President

Patrick joined SPE in 2018 and is responsible for all aspects of financial accounting and reporting. Patrick also assists the M&A and Asset Management teams on the existing portfolio companies and potential investment opportunities. Prior to joining SPE, Patrick worked as a Director of Finance in the real estate industry and as a consultant within Deloitte’s finance transformation practice.

Patrick is a Chartered Professional Accountant and holds a Bachelor of Accounting and Financial Management as well as a Master of Accounting from the University of Waterloo.

Michael Xu


Michael joined SPE in 2021 and is responsible for analyzing all aspects of investment opportunities and current portfolios.  Prior to joining SPE, Michael worked as part of the investment team at Great Thinkingsky Capital, a venture capital firm, and as an investment analyst within Shanghai-based Lunar Capital's leveraged buyout practice.

Michael holds a Bachelor of Mathematics in Math & Business from the University of Waterloo.

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