A family business · From Morocco to the world
Our family left Morocco with recipes, not capital. Four decades on, that instinct still guides us: build brands that shape someone’s ordinary day — the cone after school, the coffee before a shift, the birthday cake — and make people feel good in the moment they reach for them.
The Portfolio
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The full holdings
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Newsroom
Deal announcements, brand launches and coverage of the family's food, retail and real estate businesses.
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{{ lead.cta }}Our approach
Every brand here has had a family member behind the counter. We underwrite unit economics from the store floor, not the spreadsheet.
Master franchising, territory development and multi-unit builds across North America, Asia and the Middle East — the playbook that took one Toronto shop to 47 countries.
No fund life, no forced exits. When we do sell — Kahala to MTY, Global Franchise Group to FAT Brands — it is to the right steward at the right moment.
We look for brands with genuine affection behind them — a flavour, a ritual, a storefront people remember from childhood.
How we partner
We invest our own capital, so we can move at the pace of a conversation rather than a committee. No fund life, no forced exit, no minimum ownership we insist on.
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Contact
Founders, franchisors and intermediaries — we read everything and reply ourselves.
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